1998: Where Were You?
Thirteen years ago this week, we began our journey as a full-service marketing agency. Being a “trend setter” at heart, we were “virtual” before most knew what a virtual office was and well before the word “tele-commuter” became part of a job description. The virtual model offered some unique benefits—we were also “green” before being “green” was popular. We relied on home offices instead of an office building, PDFs instead of paper; email rather than overnight mail and teleconferencing instead of conference rooms.
In 1998 gas was $1.15 per gallon, postage was $.32, and a gallon of milk was $1.31.
Windows 98 was the hot new operating system, Google was just being introduced as a search engine and Apple introduced the revolutionary iMac. 1998 was also the year that IPO’s were a dime a dozen and high-tech companies were popping up everywhere, with most of them going belly up by the year 2001.
Bill Clinton was President and infamously denied that he had “sexual relations” with you-know-who!
1998 was the year of the Great Pager Blackout after a glitch with a wayward satellite silenced 45 million of the units. Cell phones sales were ramping up, and had just surpassed pagers as the device of choice.
The most popular movies were: Titanic, Saving Private Ryan and There’s Something about Mary. The Billboard Hot 100 included Brandy & Monica, “This Boy is Mine” and Shania Twain, “You’re Still the One”. In 1998 Green Day, the Spice Girls, Alanis Morissette, and Marilyn Manson were all the rage and on tour.
If you were into TV, you were probably watching NYPD Blue, Frasier, Buffy the Vampire Slayer, Star Trek, The Jerry Springer Show and The Nanny. In 1998, we still didn’t know what ‘reality TV was or the impact it would have on popular culture.
Where were you in 1998? What are some of your fondest memories? Are you willing to admit you sported a mullet? Share with us, we really want to know!