Kermit the Frog is famous for singing, “It’s not easy being green.” Well, Mr. Frog, we beg to differ. ETMG is a totally virtual marketing firm and a certified green business, so we take being green pretty seriously. But we had to ask ourselves: what really are the benefits? What real impact are we making? [...]
By Michael Grodin – ETMG President and CEO April 15, 1998. It was a cool spring day in San Jose. There were no smartphones. No tablets. Not even any iPods (introduced on 10/23/01.) No wireless to speak of. No Google. No high speed Internet connection. No navigation system or backup camera. When you connected to [...]
By Julee Klein – Senior Manager, Production & Account Services At ETMG, we’ve been a solely virtual organization since 1998. So it is no surprise we’re big proponents of of working virtually, teleworking, and flex workers. Whatever you want to call it, we think empowering your team to do what they do best, wherever they [...]
By Julee Klein – Senior Manager Production & Account Services The world of social media, mobile marketing and brand journalism is a swiftly tilting planet. Channels and platforms are evolving so quickly that many marketers have accidentally/intentionally blurred the lines between testimonial and endorsement, product review and paid product promotion. Change is coming. For the [...]
Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over [...]
As a totally virtual marketing services firm, we understand the importance of taking a break. If we don’t step away, pets go unfed, children are abandoned at school, and some of us may end up in our pajamas for days on end. But breaks serve a very important function in the creative process as well. [...]
By Warren Lutz – Contributing Writer Quite the head scratcher: What to make of the relationship between marketers and sales reps? They have the same ultimate goal, and both could learn a ton from each other. But marketing and sales teams rarely communicate as much as they should. You can change this—and improve your overall [...]
By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. [...]
By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a [...]
By Warren Lutz – Contributing Writer Regardless of one’s personal preferences, there are many important marketing lessons to draw from political campaigns. Winning and losing usually boils down to how well a candidate handles “the branding basics.” Here’s some key brand management take-aways from the campaigns: Research Your Market Whether you’re running for president or [...]
