Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. [...]

Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are some more commonly asked questions and our tips for success: “Whenever I enter something that looks like a URL into Word, it always converts into an active link. [...]

Compiled by The ETMG Production Team At ETMG, we field a lot of questions about working in, and with, a number of programs and almost everything we layout is reviewed as a PDF. Here are a couple of frequently asked questions about creating and working with PDFs: Q:  How can I make my PDF easier [...]

By Warren Lutz – Contributing Writer If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them. In fact, there are a growing number of free public domain images available that can be great alternatives [...]

Compiled by the ETMG Production Team Our production department fields a lot of questions on printing off the edge of the page in Word and other programs. Here are a few recent questions on this and some tips for success: Q: I want to print something to the very edge of the page in Word, [...]

By Michael Grodin – ETMG President Marketing is all about the message, and as technology advances, the different ways to get your message out there continue to grow. But such innovations are not limited to electronic media. In fact, some of the most amazing achievements in marketing today are happening not online, but with print. [...]

Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout document, [...]

Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are a few of the most commonly asked questions and our tips for success: “How can I eliminate orphans (the single word left alone at the bottom of a [...]

By Warren Lutz – Contributing Writer If you think sustainable packaging is all about stuff that has been recycled, you’re only halfway there. Yes, recycled packaging material continues to grow in use, but recent innovations have created entirely new alternatives, many of which are biodegradable and/or compostable. Could any of these materials work for your [...]

By Special K –  ETMG Writer/Editor A landing page is a customized web page that is displayed when a visitor clicks on an advertisement or a link. The main purpose of a landing page is to provide a targeted sales pitch for the visitor. Depending on how the link has been configured, the landing page [...]