By: Special K – ETMG Writer/Editor What is the ROI of social media? This question is notoriously difficult to answer because ROI is designed to measure specific returns on specific investments, while social media consists of variable channels, platforms, and activities that require different kinds of investments and produce a broad range of results. A [...]
By Warren Lutz – Contributing Writer Most of us have experienced it at some point. The marketing project might have been a small one – say, a two-sided brochure for a new product. But before you knew it, two weeks went by and all you had to show was somebody’s three-page spreadsheet of possible stock [...]
By David Wright – Contributing Writer Driving traffic to your website requires a steady stream of new content. Unfortunately, many businesses have trouble creating new content and, as a result, struggle to attract potential customers. While you can’t get away from writing good copy altogether, there are a few easier alternatives that will help drive [...]
By Neets – ETMG Blogger Good research can make the difference between a quickly dismissed, “junk food” blog and one that your readers bring up in conversation and forward to their colleagues. Sure, research takes time – but it also lends authority and credibility to what you write, thus increasing its value. These research tips [...]
By ronnyd – ETMG Project Manager While this is certainly not an exhaustive list, here are some leading practices to help your virtual meetings run more smoothly and effectively. Be early. Get the most out of your meetings by being on time, which actually means starting the log-on process before the meeting’s start time. It [...]
As a project manager your goal is to keep the project moving forward to completion, on time and on budget. Here are some tips that will help you achieve your goal, which in turn makes for a happy client. 1. Know from the beginning your client’s needs for the entire project. Make sure you have [...]
By Jen Barrier-ETMG Project Manager After writing my last blog, Tips for Surviving Work and Children in the Virtual Office, I wondered how my clients might react learning that for many years I’ve managed their projects from my home office, rather than a conventional office. One of the things about working from home is you [...]
By Jen Barrier-ETMG Project Manager People often wonder how I work at home so effectively with three children. It isn’t always easy, but once you discipline yourself and your family it’s the best of both worlds. It’s more challenging for the youngest who is 3, she doesn’t always understand like my 11- and 14-year old do. Here are some tips [...]
Ask yourself, “Can I really do it myself? Do I have the time to focus on managing a project? Am I needed elsewhere? Do I have the expertise to manage this project? ” If you have answered “No” to any one of these questions, you may need to hire a Project Manager (PM). Here are [...]
Professional marketing communications are a key to success for any business, big or small. In today’s competitive business environment, it’s more important than ever for a business to market itself professionally and communicate its value effectively. A strategically planned and well-orchestrated communications campaign takes time, energy, and expertise. Partnering with an agency can help you [...]
