By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. [...]
By Warren Lutz – Contributing Writer If you’re like most Americans, you’re probably sick to death of polls. But with so many political predictions and prognostications taking place, it can be easy to forget that polls and surveys serve an incredibly important purpose for marketers. And thanks to social media, the number of online polling [...]
By Warren Lutz – Contributing Writer Quick response, or QR, codes have only recently picked up in popularity as a handy marketing tool, with often mixed results. But we are learning a few things about what works and what doesn’t. Here are four of the best proven and most promising practices for QR codes that [...]
By Kathy Wilson ─ ETMG Writer/Editor No matter how much planning and preparation you do for a project as a project manager, inevitably, something will go wrong. The key to success is to recognize the challenges early on and anticipate what kinds of pitfalls may occur. In other words, “You can hope for the best [...]
By Kathy Wilson ― ETMG Writer/Editor A good project manager is indispensable to your project’s success. But how do you find one? And how do you assess capabilities before you start? Whether you’re pursuing projects within your own organization or working with a company like Envision, here are the core skills to look for: Attention [...]
By Warren Lutz – Contributing Writer Collaboration is critical in the marketing business, but it isn’t easy. This is especially true when multiple people are editing the same document, but going about it in completely different ways. For use in creating marketing copy, there are several new document collaboration technologies out there, including Google Docs. [...]
By David Wright – ETMG Blogger Businesses large and small are moving workflows off the desktop and into the cloud, giving workers the opportunity to create, share, and manage information more easily and securely. Yet marketers are also benefitting from the cloud technology revolution, either through project delivery or through personal use – and here’s [...]
By Warren Lutz – Contributing Writer The former journalist in me bristles at the notion of “brand journalism.” There’s only one type of journalism – objective, unbiased and unvarnished truth! No spin! Nothing but facts! But journalism is also about telling stories. And telling stories has real marketing benefits, because practically everything has a story [...]
By Warren Lutz – Contributing Writer “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw is always good for a quote, but this one really hits home for marketers. That’s because so many project gaffs and misfires can be traced to a lack of communication over project [...]
By David Wright – ETMG Blogger There are a number of powerful web-based tools that allow project collaboration across time and distance in a common virtual environment — and most of them won’t cost you a dime. These tools make it possible for distributed work groups to manage projects as though they were working in [...]
