Reviewed by Special K, ETMG Writer and Blogger According to digital marketing expert, Mike Lewis, social media represents both the biggest marketing challenge and the biggest opportunity faced by marketers today. To succeed in a sea of overwhelming possibilities, Lewis maintains that businesses must figure out how to differentiate themselves and stand out amongst competitors. [...]
Reviewed by Special K, ETMG Writer and Blogger Realizing that different kinds of marketing ought to be integrated is easy. The more difficult task is figuring out which pieces to fuse and doing so in a way that maximizes revenues. The Fusion Marketing Bible by Lon Safko provides expert advice to help marketers develop and [...]
by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing [...]
By Julee Klein – Senior Manager Production & Account Services The world of social media, mobile marketing and brand journalism is a swiftly tilting planet. Channels and platforms are evolving so quickly that many marketers have accidentally/intentionally blurred the lines between testimonial and endorsement, product review and paid product promotion. Change is coming. For the [...]
Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over [...]
While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this [...]
By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. [...]
By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a [...]
Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. [...]
By Warren Lutz – Contributing Writer Regardless of one’s personal preferences, there are many important marketing lessons to draw from political campaigns. Winning and losing usually boils down to how well a candidate handles “the branding basics.” Here’s some key brand management take-aways from the campaigns: Research Your Market Whether you’re running for president or [...]
