Kermit the Frog is famous for singing, “It’s not easy being green.” Well, Mr. Frog, we beg to differ. ETMG is a totally virtual marketing firm and a certified green business, so we take being green pretty seriously. But we had to ask ourselves: what really are the benefits? What real impact are we making? [...]
By Michael Grodin – ETMG President and CEO April 15, 1998. It was a cool spring day in San Jose. There were no smartphones. No tablets. Not even any iPods (introduced on 10/23/01.) No wireless to speak of. No Google. No high speed Internet connection. No navigation system or backup camera. When you connected to [...]
Reviewed by Special K, ETMG Writer and Blogger In their best-selling book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renée Mauborgne propose a bold new way to think about business markets. It’s a useful read for marketers looking for innovative ways to approach business [...]
Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over [...]
By Warren Lutz – Contributing Writer Quite the head scratcher: What to make of the relationship between marketers and sales reps? They have the same ultimate goal, and both could learn a ton from each other. But marketing and sales teams rarely communicate as much as they should. You can change this—and improve your overall [...]
By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a [...]
Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. [...]
By Warren Lutz – Contributing Writer If you’re like most Americans, you’re probably sick to death of polls. But with so many political predictions and prognostications taking place, it can be easy to forget that polls and surveys serve an incredibly important purpose for marketers. And thanks to social media, the number of online polling [...]
Reviewed by Special K, ETMG Writer and Blogger In the last few years, social media has changed the nature of influence. Companies like Ford and Pepsi have shifted significant portions of their marketing budgets from traditional advertising toward social media, with strong results. Erik Qualman coins the term, “socialnomics” to describe this change in influence, [...]
By Warren Lutz – Contributing Writer Quick response, or QR, codes have only recently picked up in popularity as a handy marketing tool, with often mixed results. But we are learning a few things about what works and what doesn’t. Here are four of the best proven and most promising practices for QR codes that [...]
