by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing [...]

Reviewed by Special K, ETMG Writer and Blogger In their best-selling book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renée Mauborgne propose a bold new way to think about business markets. It’s a useful read for marketers looking for innovative ways to approach business [...]

Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over [...]

As a totally virtual marketing services firm, we understand the importance of taking a break. If we don’t step away, pets go unfed, children are abandoned at school, and some of us may end up in our pajamas for days on end. But breaks serve a very important function in the creative process as well. [...]

By Warren Lutz – Contributing Writer Quite the head scratcher: What to make of the relationship between marketers and sales reps? They have the same ultimate goal, and both could learn a ton from each other. But marketing and sales teams rarely communicate as much as they should. You can change this—and improve your overall [...]

By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. [...]

By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a [...]

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. [...]

By Warren Lutz – Contributing Writer Regardless of one’s personal preferences, there are many important marketing lessons to draw from political campaigns. Winning and losing usually boils down to how well a candidate handles “the branding basics.” Here’s some key brand management take-aways from the campaigns: Research Your Market Whether you’re running for president or [...]

By Warren Lutz – Contributing Writer If you’re like most Americans, you’re probably sick to death of polls. But with so many political predictions and prognostications taking place, it can be easy to forget that polls and surveys serve an incredibly important purpose for marketers. And thanks to social media, the number of online polling [...]