By Warren Lutz – Contributing Writer Quite the head scratcher: What to make of the relationship between marketers and sales reps? They have the same ultimate goal, and both could learn a ton from each other. But marketing and sales teams rarely communicate as much as they should. You can change this—and improve your overall [...]

By Warren Lutz – Contributing Writer Your marketing strategy is obviously impacted by how much you can spend. But that’s no reason to throw your hands up in the air when your budget is cut. Here are a few ideas about where to start when forced to manage with less. Don’t just think—rethink. Everything changes. [...]

By Warren Lutz – Contributing Writer Heartfelt praise from a happy customer is perhaps the best form of advertising you’ll ever get. Put in the form of a testimonial, it can make a stronger case for using your product or service than anything you could write yourself – for free. Yet few companies do a [...]

Reviewed by Special K, ETMG Writer and Blogger Infographics visually communicate data in memorable, concise, and appealing ways, so it is with good reason that marketers are increasingly turning to this medium. Infographics: The Power of Visual Storytelling is an excellent beginner’s resource for understanding both the value of infographics and guidelines for creating them. [...]

By Kathy Wilson ─ ETMG Writer/Editor No matter how much planning and preparation you do for a project as a project manager, inevitably, something will go wrong. The key to success is to recognize the challenges early on and anticipate what kinds of pitfalls may occur. In other words, “You can hope for the best [...]

By Kathy Wilson ― ETMG Writer/Editor A good project manager is indispensable to your project’s success. But how do you find one? And how do you assess capabilities before you start? Whether you’re pursuing projects within your own organization or working with a company like Envision, here are the core skills to look for: Attention [...]

Compiled by The ETMG Production Team At ETMG, we field a lot of questions about working in, and with, a number of programs and almost everything we layout is reviewed as a PDF. Here are a couple of frequently asked questions about creating and working with PDFs: Q:  How can I make my PDF easier [...]

By Warren Lutz – Contributing Writer Collaboration is critical in the marketing business, but it isn’t easy. This is especially true when multiple people are editing the same document, but going about it in completely different ways. For use in creating marketing copy, there are several new document collaboration technologies out there, including Google Docs. [...]

By Warren Lutz – Contributing Writer If you need art for your blog or marketing project, there are billions of images online. Of course, most of them actually belong to somebody – but not all of them. In fact, there are a growing number of free public domain images available that can be great alternatives [...]

By Michael Grodin – ETMG President Marketing is all about the message, and as technology advances, the different ways to get your message out there continue to grow. But such innovations are not limited to electronic media. In fact, some of the most amazing achievements in marketing today are happening not online, but with print. [...]