By Kathy Wilson ─ ETMG Writer/Editor No matter how much planning and preparation you do for a project as a project manager, inevitably, something will go wrong. The key to success is to recognize the challenges early on and anticipate what kinds of pitfalls may occur. In other words, “You can hope for the best [...]
By Kathy Wilson ― ETMG Writer/Editor A good project manager is indispensable to your project’s success. But how do you find one? And how do you assess capabilities before you start? Whether you’re pursuing projects within your own organization or working with a company like Envision, here are the core skills to look for: Attention [...]
By Warren Lutz – Contributing Writer Collaboration is critical in the marketing business, but it isn’t easy. This is especially true when multiple people are editing the same document, but going about it in completely different ways. For use in creating marketing copy, there are several new document collaboration technologies out there, including Google Docs. [...]
By David Wright – ETMG Blogger Businesses large and small are moving workflows off the desktop and into the cloud, giving workers the opportunity to create, share, and manage information more easily and securely. Yet marketers are also benefitting from the cloud technology revolution, either through project delivery or through personal use – and here’s [...]
Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout document, [...]
By Warren Lutz – Contributing Writer “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw is always good for a quote, but this one really hits home for marketers. That’s because so many project gaffs and misfires can be traced to a lack of communication over project [...]
By David Wright – ETMG Blogger There are a number of powerful web-based tools that allow project collaboration across time and distance in a common virtual environment — and most of them won’t cost you a dime. These tools make it possible for distributed work groups to manage projects as though they were working in [...]
By Warren Lutz – Contributing Writer Most of us have experienced it at some point. The marketing project might have been a small one – say, a two-sided brochure for a new product. But before you knew it, two weeks went by and all you had to show was somebody’s three-page spreadsheet of possible stock [...]
By Special K – ETMG Writer/Editor Since being acquired by cloud technology leader VMware* last year, SlideRocket has become a leader of its own in the online presentation space. A big reason is that SlideRocket enables you to quickly create dynamic presentations that improve sales and marketing communications while leveraging the vast resources made available [...]
By Michael Grodin – ETMG Print Broker When outsourcing marketing collateral, companies often choose a print house by comparing prices between providers and going with the lowest price. In deciding which print houses to compare, people frequently choose one that has been recommended by a colleague, or one that is close to their office. Neither [...]
