by The ETMG Social Media Team If social media were a high school dance, men and women would be hanging out on opposite sides of the gym. Wondering where and how to reach your targeted dance partners/customers? Or at least get them to visit your punch bowl on Pinterest? Don’t let your social media marketing [...]
By Julee Klein – Senior Manager Production & Account Services The world of social media, mobile marketing and brand journalism is a swiftly tilting planet. Channels and platforms are evolving so quickly that many marketers have accidentally/intentionally blurred the lines between testimonial and endorsement, product review and paid product promotion. Change is coming. For the [...]
Reviewed by Special K, ETMG Writer and Blogger Entrepreneurs and marketing professionals looking for a primer or a refresher course on marketing basics will appreciate Christopher Penn’s book, Marketing White Belt: Basics for the Digital Marketer. Penn not only teaches Internet Marketing at the University of San Francisco and co-hosts a weekly podcast, Marketing over [...]
Reviewed by Special K, ETMG Writer and Blogger In the last few years, social media has changed the nature of influence. Companies like Ford and Pepsi have shifted significant portions of their marketing budgets from traditional advertising toward social media, with strong results. Erik Qualman coins the term, “socialnomics” to describe this change in influence, [...]
By Warren Lutz – Contributing Writer Reputation management is big business. New companies are popping up left and right promising to sparkle up personal and corporate online profiles. But the most effective strategies for managing online perception are – surprise! – absolutely free. Here’s the top five: Google Alerts The first step in managing an [...]
By Warren Lutz – Contributing Writer. To many of us, social media represents a smorgasbord of PR opportunities. Yet every so often, some genius manages to sneeze on the potatoes. A couple of weeks ago, someone created a phony Facebook profile – with a stock image of a teenage girl – to defend the Chick-fil-A [...]
By Warren Lutz – Contributing Writer Still confused by Twitter? Does it seem as though the Twitterverse has its own rules and language that only high school students and Ashton Kutcher can understand? And what’s the deal with all those #hashtags, anyway? Turns out hashtags are pretty doggone useful – yet they are rarely leveraged [...]
Reviewed by Special K, ETMG Writer and Blogger Guy Kawasaki, former Chief Evangelist at Apple, recently wrote and self-published a book, What the Plus! Google+ for the Rest of Us. It’s basic enough to function as a primer for users who are just getting started, yet advanced enough to help seasoned individuals and businesses use [...]
By Special K- ETMG Writer/Editor We’ve been researching best practices that businesses can employ when using Quora as part of a social media marketing strategy. As a result, we’ve come up with a short list of things you can do today to build relationships around your brand on this relatively new site. As we mentioned [...]
It would be difficult not to notice the amazing growth of social media site, Pinterest and the reports claiming that Pinterest is driving more referral traffic than Google+, YouTube, and LinkedIn combined. But what does it really mean for marketers? What is Pinterest? Described by TechCrunch as a “social content curation service”, Pinterest is a [...]
