Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are some more commonly asked questions and our tips for success: “Whenever I enter something that looks like a URL into Word, it always converts into an active link. [...]

By Kathy Wilson ─ ETMG Writer/Editor No matter how much planning and preparation you do for a project as a project manager, inevitably, something will go wrong. The key to success is to recognize the challenges early on and anticipate what kinds of pitfalls may occur. In other words, “You can hope for the best [...]

Compiled by The ETMG Production Team At ETMG, we field a lot of questions about working in, and with, a number of programs and almost everything we layout is reviewed as a PDF. Here are a couple of frequently asked questions about creating and working with PDFs: Q:  How can I make my PDF easier [...]

Compiled by the ETMG Production Team Our production department fields a lot of questions on printing off the edge of the page in Word and other programs. Here are a few recent questions on this and some tips for success: Q: I want to print something to the very edge of the page in Word, [...]

Another commonly asked question often answered by the ETMG Production Team. Q: Is a PDF an acceptable source file? A: No, not for editing text or altering graphics. Portable Document Format (PDF) is a file format used to represent documents independently of application software. Each PDF file encapsulates a complete description of a fixed-layout document, [...]

Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are a few of the most commonly asked questions and our tips for success: “How can I eliminate orphans (the single word left alone at the bottom of a [...]

By Neets – ETMG Blogger Trade shows, events, and conferences can be very hard on the environment ­with all the paper, printing processes, giveaways, shipping materials, fuel usage and booth construction materials. Fortunately, there are many eco-friendly options that will help you reduce your carbon footprint. 1. Partner with vendors who are committed to conducting [...]

By Special K –  ETMG Writer/Editor A landing page is a customized web page that is displayed when a visitor clicks on an advertisement or a link. The main purpose of a landing page is to provide a targeted sales pitch for the visitor. Depending on how the link has been configured, the landing page [...]

By Kathy Wilson – ETMG Writer/Editor Whether to use assure, ensure, or insure—that is the question. Here are a couple of recently edited examples where the content owner made the wrong choice: “URLs are the top search engine criteria, so it is important to take needed steps to assure [should be ensure] that your business is [...]

By Nancy Langmeyer – ETMG Writer/Editor Case studies are great sales tools because they are written through the eyes and in the voice of the customer. This adds significant credibility in a sales cycle when sales people need a strong differentiator to sway a prospect in their favor. I personally love to write case studies [...]