While we don’t normally condone cheating, we are big fans of writing engaging marketing copy. In fact, that’s what we do all day long. But, we realize that writing effective copy for various online marketing channels, like Facebook, email, or a website can be quite a challenge. So in this case, we recommend using this [...]
By Warren Lutz – Contributing Writer Collaboration is critical in the marketing business, but it isn’t easy. This is especially true when multiple people are editing the same document, but going about it in completely different ways. For use in creating marketing copy, there are several new document collaboration technologies out there, including Google Docs. [...]
Compiled by the ETMG Production Team Over the years, we’ve had to field a number of questions about page layout and word processing in Word. Here are a few of the most commonly asked questions and our tips for success: “How can I eliminate orphans (the single word left alone at the bottom of a [...]
By Kathy Wilson – ETMG Writer/Editor Wake-up call to marketing writers—don’t try to pack too much into each and every sentence. Don’t wear your readers out with run-on sentences and em dash asides. Your message is what’s important, so do everything you can to get your key points across in a way that busy, multitasking [...]
By David Wright – Contributing Writer Driving traffic to your website requires a steady stream of new content. Unfortunately, many businesses have trouble creating new content and, as a result, struggle to attract potential customers. While you can’t get away from writing good copy altogether, there are a few easier alternatives that will help drive [...]
By Kathy Wilson – ETMG Writer/Editor Whether to use assure, ensure, or insure—that is the question. Here are a couple of recently edited examples where the content owner made the wrong choice: “URLs are the top search engine criteria, so it is important to take needed steps to assure [should be ensure] that your business is [...]
By Nancy Langmeyer – ETMG Writer/Editor Case studies are great sales tools because they are written through the eyes and in the voice of the customer. This adds significant credibility in a sales cycle when sales people need a strong differentiator to sway a prospect in their favor. I personally love to write case studies [...]
By Kathy Wilson – ETMG Writer/Editor I’ve just finished editing a very long white paper (~4,500 words) that started out with a bang but unfortunately ended with a whimper. This has brought to mind another of my pet peeves—the lackluster ending. How disappointing is it to read a thoroughly researched and well-written piece only to [...]
By Kathy Wilson – ETMG Writer/Editor Bullets can be used very effectively to focus the reader’s attention on your points. And there is definitely an art to good bullet writing. Whether bulleted items are sentence fragments, full sentences, or full paragraphs when being used in a document, they need to be as short as possible [...]
By ronnyd – ETMG Project Manager Are you new to blogging? Does the prospect of writing a blog post seem a bit overwhelming? These 10 tips will guide you in creating a blog post that people will read. Know your “Why.” Have a clear objective in mind when writing each blog post and capture your [...]
