Kathy Wilson, ETMG WriterMar 32 minStorytelling: The Secret to Great Copywriting“Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your...
Julie Vallone, ETMG Writer & EditorFeb 83 minSix More Common Phrases We Get WrongA while back, we published a blog that left many readers rethinking a bunch of expressions they could have sworn they had down pat. “Six...
Nancy Langmeyer, ETMG Writer & EditorOct 6, 20213 minWhy Hiring a Ghostwriter is a Smart MoveAs content remains king of the online world, companies are scrambling to come up with insightful content that establishes their...
Nancy Langmeyer, ETMG Writer & EditorSep 22, 20213 minSix Steps to a Compelling Case StudyCase studies are great sales tools because they are written through the eyes and in the voice of the customer. This adds significant...
Julie Vallone, ETMG Writer & EditorAug 20, 20214 minSix Common Phrases We Get WrongSo, you’re at an office party telling this great story to a group of your colleagues, when suddenly, you notice that the editorial-type...
Lisa Langley, ETMG WriterJul 29, 20212 minThree Ways to Improve Your PowerPointSometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to...
Donna De Leo, ETMG Designer & WriterJun 30, 20212 minGet The Most Out of Infographics – 3 Ways to Leverage Data VisualizationsYou’ve spent time and energy creating awesome infographics. Now, how can you harness all that effort to maximize your brand exposure?...
ETMG Social Media TeamMar 1, 20212 minTop Promotional Giveaways for 2021It’s the start of a new year and that means it’s time to share our top picks for promotional giveaways! Along with great value, we look...
ETMG Social Media TeamJul 9, 20204 min5 Tips for Powerful PresentationsSo you’ve just been asked to whip together a PowerPoint presentation to keep your colleagues up to date on your latest product line. Do...
ETMG Social Media TeamJun 5, 20204 minMarketing Sensitivity in the Age of COVID-19As the COVID-19 virus continues to bring unprecedented changes to our world, your business has probably experienced some big changes as...
ETMG Social Media TeamMay 13, 20204 minFive Tips to Make You a Videoconferencing StarIf you’re like many workers these days, you’re telecommuting from home, and communicating via video conference, due to Covid-19...