The Rise of AI – How It’s Changing Our World
So let’s talk about artificial intelligence. Poised to first disrupt and then transform our world, it is today’s “next big thing.”...
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Kathy Wilson
- May 5
- 1 min
The Art and Artistry of Writing Blogs
There’s an art to writing a good blog. And as a free-lance writer and mixed media artist, it recently occurred to me that blogs and...
Kathy Wilson
- Nov 9, 2022
- 2 min
Nail Your Title, Wow Your Audience
Whether you’re writing to inspire, to educate, or to entertain, the title you select for your paper, blog, or article needs to be...
ETMG Social Media Team
- Sep 26, 2022
- 2 min
10 Tips For Eco-Friendly Trade Shows and Events
Trade shows, events, and conferences can be very hard on the environment with all the paper, printing processes, giveaways, shipping...
Donna De Leo
- Aug 24, 2022
- 3 min
The Power of Touch: The Haptic Effect
True confession I’ve never owned a Kindle or other ebook reader. I still prefer reading paperback books, doggy-eared and sandy from an...
ETMG Social Media Team
- Aug 8, 2022
- 3 min
10 Tips for Planning Your Next Promotional Giveaway Campaign
Giving a well thought-out promotional giveaway to your potential clients or event attendees is one of the best ways to continue reminding...
Donna De Leo
- Jul 11, 2022
- 3 min
Understanding Color Modes Used in Design: RGB, CMYK and PMS
“Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French...
Donna De Leo
- Jun 2, 2022
- 4 min
Create A Winning Palette for Your Brand
A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color...
Kathy Wilson
- Mar 2, 2022
- 2 min
Storytelling: The Secret to Great Copywriting
“Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your...
Julie Vallone
- Feb 7, 2022
- 3 min
Six More Common Phrases We Get Wrong
A while back, we published a blog that left many readers rethinking a bunch of expressions they could have sworn they had down pat. “Six...
Nancy Langmeyer
- Oct 6, 2021
- 3 min
Why Hiring a Ghostwriter is a Smart Move
As content remains king of the online world, companies are scrambling to come up with insightful content that establishes their...
Nancy Langmeyer
- Sep 22, 2021
- 3 min
Six Steps to a Compelling Case Study
Case studies are great sales tools because they are written through the eyes and in the voice of the customer. This adds significant...
Julie Vallone
- Aug 19, 2021
- 4 min
Six Common Phrases We Get Wrong
So, you’re at an office party telling this great story to a group of your colleagues, when suddenly, you notice that the editorial-type...
Lisa Langley
- Jul 28, 2021
- 2 min
Three Ways to Improve Your PowerPoint
Sometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to...
Donna De Leo
- Jun 29, 2021
- 2 min
Get The Most Out of Infographics – 3 Ways to Leverage Data Visualizations
You’ve spent time and energy creating awesome infographics. Now, how can you harness all that effort to maximize your brand exposure?...
ETMG Social Media Team
- Mar 1, 2021
- 2 min
Top Promotional Giveaways for 2021
It’s the start of a new year and that means it’s time to share our top picks for promotional giveaways! Along with great value, we look...
ETMG Social Media Team
- Jul 9, 2020
- 4 min
5 Tips for Powerful Presentations
So you’ve just been asked to whip together a PowerPoint presentation to keep your colleagues up to date on your latest product line. Do...
Julie Vallone
- Jun 5, 2020
- 4 min
Marketing Sensitivity in the Age of COVID-19
As the COVID-19 virus continues to bring unprecedented changes to our world, your business has probably experienced some big changes as...
ETMG Social Media Team
- May 13, 2020
- 4 min
Five Tips to Make You a Videoconferencing Star
If you’re like many workers these days, you’re telecommuting from home, and communicating via video conference, due to Covid-19...
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