10 Tips For Eco-Friendly Trade Shows and Events
Trade shows, events, and conferences can be very hard on the environment with all the paper, printing processes, giveaways, shipping...
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Donna De Leo
- Aug 24
- 3 min
The Power of Touch: The Haptic Effect
True confession I’ve never owned a Kindle or other ebook reader. I still prefer reading paperback books, doggy-eared and sandy from an...
ETMG Social Media Team
- Aug 8
- 3 min
10 Tips for Planning Your Next Promotional Giveaway Campaign
Giving a well thought-out promotional giveaway to your potential clients or event attendees is one of the best ways to continue reminding...
Donna De Leo
- Jul 11
- 3 min
Understanding Color Modes Used in Design: RGB, CMYK and PMS
“Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French...
Donna De Leo
- Jun 2
- 4 min
Create A Winning Palette for Your Brand
A winning palette elicits a desired mood or communicates an idea — and it starts by being familiar with a few fundamental laws of color...
Kathy Wilson
- Mar 2
- 2 min
Storytelling: The Secret to Great Copywriting
“Copywriting is the art and science of writing copy (the words we use on web pages, ads, promotional materials, etc.) that sells your...
Julie Vallone
- Feb 7
- 3 min
Six More Common Phrases We Get Wrong
A while back, we published a blog that left many readers rethinking a bunch of expressions they could have sworn they had down pat. “Six...
Nancy Langmeyer
- Oct 6, 2021
- 3 min
Why Hiring a Ghostwriter is a Smart Move
As content remains king of the online world, companies are scrambling to come up with insightful content that establishes their...
Nancy Langmeyer
- Sep 22, 2021
- 3 min
Six Steps to a Compelling Case Study
Case studies are great sales tools because they are written through the eyes and in the voice of the customer. This adds significant...
Julie Vallone
- Aug 19, 2021
- 4 min
Six Common Phrases We Get Wrong
So, you’re at an office party telling this great story to a group of your colleagues, when suddenly, you notice that the editorial-type...
Lisa Langley
- Jul 28, 2021
- 2 min
Three Ways to Improve Your PowerPoint
Sometimes, presenters overload slides with too much text. They forget about the built-in visual features that PowerPoint offers to...
Donna De Leo
- Jun 29, 2021
- 2 min
Get The Most Out of Infographics – 3 Ways to Leverage Data Visualizations
You’ve spent time and energy creating awesome infographics. Now, how can you harness all that effort to maximize your brand exposure?...
ETMG Social Media Team
- Mar 1, 2021
- 2 min
Top Promotional Giveaways for 2021
It’s the start of a new year and that means it’s time to share our top picks for promotional giveaways! Along with great value, we look...
ETMG Social Media Team
- Jul 9, 2020
- 4 min
5 Tips for Powerful Presentations
So you’ve just been asked to whip together a PowerPoint presentation to keep your colleagues up to date on your latest product line. Do...
Julie Vallone
- Jun 5, 2020
- 4 min
Marketing Sensitivity in the Age of COVID-19
As the COVID-19 virus continues to bring unprecedented changes to our world, your business has probably experienced some big changes as...
ETMG Social Media Team
- May 13, 2020
- 4 min
Five Tips to Make You a Videoconferencing Star
If you’re like many workers these days, you’re telecommuting from home, and communicating via video conference, due to Covid-19...