“Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French impressionist, who coined this popular quote; but any designer worth their salt can relate. In marketing, the colors we choose become an integral part of a company’s brand and as such play a crucial role in the first impressions customers will form. Color is an unspoken, visual language and designers will spend hours toiling over their color books to