Lori Maupas, ETMG Writer

Generative AI has completely disrupted business operations, bringing speed and simplicity to everyday tasks. You can use tools like ChatGPT, Claude, and other AI assistants embedded within platforms to draft copy, automate a process, design a brochure, or create an illustration. But as any engineer will tell you, the output you receive from a digital system is only as good as the input you provide. And with generative AI tools, writing effective prompts is how to provide the right...

In the rush to adopt AI, businesses risk losing corporate memory—the vital institutional knowledge from past decisions and customer insights. AI streamlines tasks but erases context, leading to repeated errors and stalled innovation. Safeguards like hybrid systems and memory audits preserve legacy for enduring success.

Discover how ETMG built the ETMG marketing engine—a smarter, simpler way for B2B tech companies to handle marketing. Ditch vendor chaos with one agile team delivering strategy, execution, and results on time, on budget. Founded in 1998 as a "marketing-in-a-box" solution, it acts like an extension of your team for high-impact campaigns.