Lori Maupas, ETMG Writer

AI makes it easy to create impressive graphics in minutes, but not every AI-generated image is ready for production. From tiny details that disappear to colors and effects that don't translate to print, there are common issues that can lead to disappointing results. Learn what to look for before sending AI artwork to your printer.

Generative AI has completely disrupted business operations, bringing speed and simplicity to everyday tasks. You can use tools like ChatGPT, Claude, and other AI assistants embedded within platforms to draft copy, automate a process, design a brochure, or create an illustration. But as any engineer will tell you, the output you receive from a digital system is only as good as the input you provide. And with generative AI tools, writing effective prompts is how to provide the right...

In the rush to adopt AI, businesses risk losing corporate memory—the vital institutional knowledge from past decisions and customer insights. AI streamlines tasks but erases context, leading to repeated errors and stalled innovation. Safeguards like hybrid systems and memory audits preserve legacy for enduring success.