Lori Maupas, ETMG Writer

AI can be remarkably useful, but it can also get things completely wrong. AI hallucinations happen when a system generates information that sounds convincing but isn't true. Understanding why hallucinations happen and knowing how to spot them, can help businesses avoid misinformation, protect their credibility, and use AI more responsibly.

Your event doesn’t have to end when the exhibit hall closes. The presentations, product demos, customer conversations, interviews, and insights captured during the event can become months of valuable marketing content. Learn how to build a post-event content strategy that turns event activity into blogs, videos, social posts, emails, and sales assets—while keeping your brand top of mind, nurturing leads, and extending the ROI of your event long after the event ends.

AI makes it easy to create impressive graphics in minutes, but not every AI-generated image is ready for production. From tiny details that disappear to colors and effects that don't translate to print, there are common issues that can lead to disappointing results. Learn what to look for before sending AI artwork to your printer.