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AI tools like ChatGPT, Perplexity, Gemini and Jasper are powerful for brainstorming and speed, but left untouched, the output is often flat, generic, or (even worse) factually wrong. That’s why the best content today comes from a hybrid model: machine efficiency + human creativity.

In B2B marketing, strategy often gets the spotlight. But successful execution is what determines whether or not your vision translates...