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How ETMG Built a Smarter, Simpler Way to Get Marketing Done
Discover how ETMG built the ETMG marketing engine—a smarter, simpler way for B2B tech companies to handle marketing. Ditch vendor chaos with one agile team delivering strategy, execution, and results on time, on budget. Founded in 1998 as a "marketing-in-a-box" solution, it acts like an extension of your team for high-impact campaigns.
Lori Maupas, ETMG Writer
Apr 147 min read


Rebranding Isn’t Just Design – It’s a Story to Tell
Rebranding brand storytelling goes beyond logos and colors—it's crafting a narrative that evolves with your business. At WeDoMarketing, we transform rebrands into authentic stories that resonate, connect, and drive growth. Discover why design alone falls short, and how a powerful story builds lasting loyalty.
Lori Maupas, ETMG Writer
Mar 64 min read


What Working With a Boutique Marketing Agency Is Really Like
Working with a boutique marketing agency offers a refreshing alternative to the big-agency grind. Forget endless layers of bureaucracy and junior account reps relaying messages—you get direct access to senior experts who treat your business like their own. Personalized attention is the hallmark here: with fewer clients on the roster, strategies are custom-built around your unique goals, audience, and brand story, not a one-size-fits-all template.
Lori Maupas, ETMG Writer
Feb 114 min read


Understanding Color Modes Used in Design: RGB, CMYK and PMS
“Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French impressionist, who coined this popular quote; but any designer worth their salt can relate. In marketing, the colors we choose become an integral part of a company’s brand and as such play a crucial role in the first impressions customers will form. Color is an unspoken, visual language and designers will spend hours toiling over their color books to
Donna DeLeo
Jan 213 min read
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