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“Color is my day-long obsession, joy and torment…,” said the visual designer. Actually, it was Claude Monet, the famous French impressionist, who coined this popular quote; but any designer worth their salt can relate. In marketing, the colors we choose become an integral part of a company’s brand and as such play a crucial role in the first impressions customers will form. Color is an unspoken, visual language and designers will spend hours toiling over their color books to

Today’s marketers are challenged with doing the impossible. Expectations for speed and output are higher than ever, involving weekly campaigns, nonstop social media activity, personalized nurture programs and more. Yet budgets remain frozen— and hiring is off the table.  As a result, in-house marketing teams are stretched super thin as they struggle to incorporate more channels, more content, and more aggressive KPIs into their strategies. To keep pace, they have to move 2-3X

Discover why marketing agencies remain vital despite AI content tools. Learn how strategy, creativity, and human insight drive brand success in the AI era.

AI tools like ChatGPT, Perplexity, Gemini and Jasper are powerful for brainstorming and speed, but left untouched, the output is often flat, generic, or (even worse) factually wrong. That’s why the best content today comes from a hybrid model: machine efficiency + human creativity.

In B2B marketing, strategy often gets the spotlight. But successful execution is what determines whether or not your vision translates...