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Why Marketing Agencies Are Essential in the Age of AI-Generated Content
Discover why marketing agencies remain vital despite AI content tools. Learn how strategy, creativity, and human insight drive brand success in the AI era.
Lori Maupas, ETMG Writer
Dec 24 min read
From AI-Generated Drafts to Polished Prose: Mastering the Art of AI Content Editing
AI tools like ChatGPT, Perplexity, Gemini and Jasper are powerful for brainstorming and speed, but left untouched, the output is often flat, generic, or (even worse) factually wrong. That’s why the best content today comes from a hybrid model: machine efficiency + human creativity.
Lori Maupas, ETMG Writer
Nov 57 min read
Why Execution Is Strategy in B2B Marketing
In B2B marketing, strategy often gets the spotlight. But successful execution is what determines whether or not your vision translates...
Lori Maupas, ETMG Writer
Sep 154 min read
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